Andy Berler


Andy Berler is the creator of the nationwide fitness phenomenon known as BMAX (Berler Maximum Activation Xtreme.)

Andy has been in the fitness industry for over 30 years. Having played competitive tennis throughout New England in high school, with his prowess he earned a tennis scholarship to Division 1, Jacksonville University. He then went on to serve as both Director of Tennis and Director of Fitness at Willowbend, one of the most notable clubs in the Northeast. And, since 2010 he has been working with and sharing his training secret with the New England Patriots Cheerleaders, among others.

His training secret: MAXIMUM ACTIVATION. BMAX involves quick workouts and amazing variety without using machines. BMAX works to “fire” as many muscle fibers in your body at one time to give your body the potential to burn calories and get rid of unwanted fat, while efficiently building lean muscle, up to 48 hours after your workout. In every session, BMAX de-livers the five critical health components of physical fitness. You will get your cardio, improve flexibility, build muscular strength and endurance, and achieve amazing body composition.

Join Andy and the rest of {Activation Nation}…it’s time to drip ‘n rip, so… “Prepare to Activate!”


Kaitlin Cotter

As BMAX embarks on its mission to Activate the world, its global operations are in the expert hands of Kaitlin Cotter. A Bridgewater State University graduate with a degree in Communications, Kaitlin boasts more than a decade of significant experience in business development, contract management, CRM integrations, and sales operations.

Kaitlin joined Activation Nation in July, 2014 and, thanks to her talent, insight, and motivation, moved quickly up the corporate ladder. In February, 2015 she was named Vice President of Operations.

A life-long dancer, Kaitlin has performed at Disney World and Caesar’s Palace, Las Vegas. Currently she is a member of Intensity Dance Company in Wrentham, MA.

Kaitlin reports that her favorite BMAX workout is ReconstruXion and favorite exercise is Monkey Curls. Her most challenging BMAX exercise is Jumping Jack La Lanes. “But my favorite thing about BMAX is that it never gets easy,” she says. “Every workout is a challenge. And now my goal is to help BMAX challenge – and Activate – the world!”

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